Christy Oldenburg
Christy Oldenburg
Copywriter - Content Strategist - Communicator
Copywriter - Content Strategist - Communicator
Lives in Minnesota.
Writes and Builds Brands
from anywhere.
I’ve always loved the power of words to bridge the gap between ideas and actions. A brand strategy is the foundation of that bridge. Let's build some bridges together and see how far we can go.
MY PROJECTS
Sneak Peak at Some of My Favorites
EVENT CAMPAIGNS
Client Advisory Forum (CAF)
Copy is a collection of words. Strategic and intentional storytelling drives event enthusiasm and attendance.
Results for 2024 CAF Event
- Engaging content, weaving the theme throughout every aspect of design and delivery, from the brand colors on tabletops to futuristic fiberoptic elements
- Increased attendance by 205% over 2023 event
- Rave reviews from attendees and internal teams in attendance
CASE STUDIES
Jumping for Joy
I had the privilege of writing the case study for Wyman's, one of the largest wild blueberry growers and frozen fruit suppliers in the world, and how Conservis delivered an agile, end-to-end farm management system.
STRATEGIC CONTENT
Delivering the right content depends on being a listener to the conversations. In agriculture, the carbon conversation grows louder, as do calls for focus on environmental, social, and governance (ESG) themes. I developed a strategic plan to build ESG into the conversation at Conservis, including this landing page that drove significant traffic and resulted in quantifiable leads.
CORNERSTONE REPORTS
Examining Trends that Drive Decisions
Digital report that drove positive national media attention
I was responsible for bringing together data from across the organization and delivering comprehensive, cornerstone report that includes a downloadable executive summary.
TRAFFIC-DRIVING WEB PAGES
Conservis Rises Above the Competition
To further build the brand and drive traffic, I conceptualized and provided copywriting for a new web page that highlighted eight core reasons why farmers kept choosing Conservis.
